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Go from demotivating with boring instructions to getting buy-in with compelling stories

Master Storytelling Now

Maximize Your Results with Leadership Storytelling 

compelling leadership storytelling for perfect persuasion

50% Launch Deal Ends in...









Get In Now

EXCLUSIVE LAUNCH OFFER: Only 20 spots available. Plus join the Program as Founding Member and Get Bonuses Worth $7700!

Storytelling for Leaders: The One Ability That Will Maximize Your Influence and Impact

    Designed for the busy and pragmatic leader in mind, this program will benefit professionals of all industries. 

    It shows you how to use storytelling for business to inspire employees and teams to reach greater heights. Craft effective leadership stories and improve business communication of all types – information-dense, serious and potentially dry topics, written and spoken – with the intention to increase team work, improve communication and minimize friction within an organization.

    This is one powerful leadership skill that will transform your influence and impact.

    Stop dishing out instructions. Start telling stories. Influence and persuade stakeholders with our actionable framework and strategies.

Experience Our Storytelling for Leaders Program

Frank Koo Head of Asia LinkedIn

We all know that leadership stories build trust and connection but telling stories that show vulnerability is never easy. This session was different because even though we were a group of strangers, I found the session safe and comfortable to share personal stories. Psychological safety was created by design. We left the session with a deeper connection with other participants. Leading with vulnerability can be comfortable and easy – once you get the right environment.

Frank Koo

Head of Asia at LinkedIn

Dr Freda Lim Deputy Director

Very fruitful workshop, learning practical tips about crafting personal stories that are relatable. The storytelling techniques were engraved in my mind with practical examples and on-the-spot hands-on practices. Such teaching techniques is one of the most effective I have seen in many years. Chuen Chuen exudes a strong presence during her presentation despite her petite physique. This captivating presence was somehow encapsulated by her own storytelling ability - a true illustration of how actions speaks louder than words.

Dr Freda Lim

Deputy Director, Science Research

Organizations That Benefitted from Our Programs

Trusted by global businesses, technology, government, financial services
LinkedIn Top Voice through Storytellin

Your Accelerated Success is One Story Away

People ask me, how did an unknown former math teacher win multiple awards in coaching and training, gain considerable media coverage, get named LinkedIn Top Voices, and built a strong base of business partners within a span of three years?

I always reply, one of the differentiating abilities is tell relatable and compelling stories...

My book, 8 Paradoxes of Leadership Agility is a collection of stories of transformation. Each story inspires leaders to reframe their minds and elevate their management beliefs.

A good story can soften the thickest walls, and melt the strongest resistance.

I continue to write stories on social media, when I meet people, journalists, business senior leaders and everyone loves a good story.

You can build trust, connection and credibility with storytelling.

Your accelerated success could be just one story away.

What You'll Discover In Leadership Storytelling – Get to Yes

  • Leverage storytelling to build trust, engage and involve people in an authentic way

  • Establish credibility and articulate your unique value clearly, without feeling awkward or unsure

  • Inspire shared action and get full buy-in with minimal resistance

  • Create compelling vision, motivate teams and alleviate burnout

  • Communicate data-rich content to stakeholders without confusion

  • Guide people to navigate complex changes with ease and collaboration

  • Listen to teams and co-create a unified action plan

  • Increase your confidence to influence and speak with charisma

  • Energize your team and employees with productive and pacy meetings

  • Gain back time from unproductive meetings and refocus on strategic work

Yeo Chuen Chuen, Certified Storylab Facilitator

Go from Boring Monologues to Inspiring Dialogues

If you seek a more productive and motivating workplace culture where trust is fostered rapidly, and collaboration happens seamlessly, then leadership storytelling is for you.

For far too long, precious time is wasted on activities that produce little return-on-investment. 

No more unproductive meetings and convoluted business communication that cause confusion, misalignment, mistrust and at times, disengagement and animosity.

Build trust faster, get more buy-in, greater alignment and people to say YES when you communicate effectively – through strategic storytelling.

Leadership Storytelling – Get to Yes is conceptualized by Chuen Chuen after her extensive experience partnering with leaders from nearly 40 countries. This courses closes the biggest leadership gap globally.

This program will increase team cohesion as you communicate better, and more efficiently everyday.

Show Your Value With Ease

Program Structure

The following applies to online program for individuals.

For customized team programs, check out our Corporate Training.

Leadership Storytelling – Get to Yes consists of approximately 6-8 hours of material delivered over five weeks. You can complete the coursework on your own time while meeting regular deadlines. You'll also get personalized attention through a private forum, network with other leaders, and get prompt guidance to craft your compelling story that persuades, influences and impacts.

You will need approximately 1-2 hours per week to work on the assignments.

Next cohort begins on 28 Nov 2022.

Master Storytelling Now

Leadership Storytelling – Get to Yes is part of the Agile Leadership Specialized Program. One of five tracks that equips leaders with the right mindset and skillsets, you can choose to complete any specialized or general programs in any order, and earn digital credentials with each one.

Benefits of Storytelling for Leaders

Hear From Our Satisfied Clients

quote marks

Her speech felt prepared yet effortless - a live example worth emulating. The structure of the activities embodied her lesson of 'show not tell.'

Previtha Dawn, PhD Candidate

PhD Candidate

quote marks

I learnt the importance of communication in the form of story telling and how story telling should be holistic and not just recounting facts.

Candida Vaz Research Scientist

Research Scientist

quote marks

One of the most valuable takeaways I got was storytelling accelerates connection. We are all humans after all. I'm now inspired to tell great stories.

Marie Therese Quieta Senior Research Engineer and Innovation Lead

Marie Therese Quieta

Senior Research Engineer, Innovation Lead

quote marks

Impactful session that changed the way I thought about using stories to create impact and influence. The hands-on exercise in writing our own stories in a compelling way was really useful.

Alicia Lee Business Digital Analyst

Alicia Lee

Business Digital Analyst

quote marks

I took away effective storytelling techniques that would improve how I present my value proposition and confidently connect with stakeholders.

Peng Hoe Tan Logistics and Distribution Manager

Peng Hoe Tan

Logistics and Distribution Manager

What will you discover in this program?

We can't wait for you to transform and make a difference to your career and impact.


    Leadership Storytelling to Get to Yes is a practical and actionable course that deconstructs the steps to telling good stories with an easy framework. Composing a compelling narrative in the business context is not an elusive gift reserved only for the selected few – leadership storytelling is a learnable and trainable skill for everyone.

    As you use storytelling to inspire, communicate and connect people to a shared vision, you will see significant impact to your influence right away. Develop ability to persuade, gain influence and make an impact— and change your career, your team and your organization.

    Credential Requirements: In order to earn the credential in Leadership Storytelling, participants need to complete all coursework with reasonable effort and competency.



  • Identify characteristics of effective leadership stories that emotionally connect

  • Refute common misconceptions about brilliant stories that persuade and influence

  • Identify opportunities for brief, compelling stories in every day workplace communication 

  • Key Exercises:

  • Define your desired storytelling voice and leadership brand

  • Video task: Your Introduction

  • storytelling for leaders

    Level up your communication, charisma and influence

    In this course, you'll learn with a group, test out your stories, sharpen your delivery skills, and get targetted feedback that improves your strategic communication, all in a safe environment and...

    • Establish credibility and articulate your unique value clearly, without feeling awkward or unsure

    • Build trust and rapport with authenticity, and a culture of psychological safety within the team

    • Accelerate transformations by increasing agility in teams and stakeholders, aligning strategies and approaches without friction, confusion and misunderstanding.

    Communicate With Impact Today

    Why You Need to Join This Storytelling for Leaders Online Course

    communication skill

    Develop One of the Most Important Leadership Skills: Communication

    A report from Mckinsey named Communication as a core skill needed for people to succeed in the future of work, yet the average score was only 52 out of 100. This course will help you improve your communication.

    inspire trust is a rare skill

    Be One of the Rare Ones Who Can Inspire Trust with Ease

    According to the same report by Mckinsey, self-leadership qualities like more education means lower proficiency in skills like "Inspiring Trust" and "Humility." That's why leaders like you need to stand out and inspire trust by storytelling.

    step by step curriculum

    Bite-sized Content That Increases Your Confidence Step-by-Step

    Actionable insights are our core mission. With our experience supporting global leaders across five continents, this course is designed to close the most common leadership gaps so you'll achieve great, transformative results.

    circle of like-minded leaders

    Get Personalized Feedback and Network with Other Like-Minded Leaders

    You'll be part of a learning group and within a safe space of a private forum, test out your stories and get feedback about both your writing and delivery.

    make a winning impression

    Practice Communication and Presentation Skills to Make a Winning Impression

    The activities and examples in this course are scenarios you'll definitely encounter. This is your best opportunity to change your career.

    earn a digital credential

    Get a Digital Credential to Elevate Your Leadership Brand and Celebrate Your Achievement

    Stand out from the crowd by demonstrating your dedication to personal development. Showcase your ability to influence and persuade.

    And that's not all.

    Get Bonuses Worth over S$5000 When You Become a Founding Member!

    one to one with Chuen Chuen

    Bonus #1: One-to-One Feedback (30-min) 

    Enhance your experience with a personalized one-to-one session (online) with Chuen Chuen. Rarely available to public, you get to try out your stories and get feedback to elevate your communication skills.

    (Regular Price: $600)

    customized content

    Bonus #2: Customized Content 

    Founding members get to shape the content. That means you'll be able to give real time feedback and pick the content that best meets your needs.

    ($1,500 Value)

    Cheat sheet of storytelling strategies

    Bonus #3: Exclusive Cheat Sheets of Writing and Story-Crafting Strategies

    Get the exclusive content on your membership site at no extra cost. You'll get behind-the-scenes and get a set of strategies that will transform the way you share information and connect the concepts. (I'll be teaching you what I learned from my copywriting coach over a five-figure course.)

    Cheat Sheets You'll Get:

  • How to write stories and build your personal brand on social media

  • Writing tips for business leaders

  • ($3,300 Value)

    Leadership Storytelling Membership Site

    Bonus #4: Lifetime access to unlimited stories in the LAF Pro Membership

    Your input and feedback are valuable and will help me share a better version. As a thank-you for your partnership, lifetime access to the Leadership Agility Force (LAF) Pro membership. In this membership, you'll get unlimited tips, hacks and strategies that increase your agility. These include the most relevant solutions, quick-implementation guides and up-to-date stories you can use. With unlimited exemplar of leadership stories, you'll transform your storytelling ability rapidly.

    And that's not all.

    First 10 registrations get an extra session of 1-to-1 feedback (30-min) worth S$600! 

    Increase Your Influence and Persuasion Now

    Get 50% off. Only available in this exclusive launch.
    Don't miss the opportunity.

    Sign Up for Leadership Storytelling – Get to Yes Now

    • Leverage storytelling to build trust, engage and involve people in an authentic way

    • Establish credibility and articulate your unique value clearly, without feeling awkward or unsure

    • Inspire shared action and get full buy-in with minimal resistance

    • Create compelling vision, motivate teams and alleviate burnout

    • Communicate data-rich content to stakeholders without confusion

    • Guide people to navigate complex changes with ease and collaboration

    • Listen to teams and co-create a unified action plan

    • Increase your confidence to influence and speak with charisma

    • Energize your team and employees with productive and pacy meetings

    • Gain back time from unproductive meetings and refocus on strategic work

    Doors close in...









    S$9000 S$650

    Only 20 spots available for this launch offer. Once that number is hit ... or when the above timer hits zero (whichever is earlier), enrollment will be closed.

    Become a founding member today & transform Your Influence and Impact Now!

    Secure 50% Discount and Change Your Career

    Frequently Asked Questions

    • How is the course delivered?

    • The course is delivered on our membership platform. Each cohort has its dedicated page so you can rest assured your work is kept within the group. Each module features a short video with micro-teaching, abundant real-world examples to keep you engaged, and opportunities to contribute to a vibrant online community through our forum. You get to apply your learning right away after each module so you can expect to be healthily challenged and improve fast.

    • I have questions mid-way the program. How will I get support?

    • You can reach out to me easily through the private forum. You can bounce off ideas with your course-mates too and get constructive feedback in a safe zone. As founding member, you can to shape the content so I'll be asking you frequently for your feedback and opinions so we will be in touch all the time.

    • Why did you create this course? Do all leaders need this?

    • It's a resounding Yes. After years of partnering senior leaders around the globe, I have found that what was preventing them from better results is the inability to get buy-in. Being the most intelligent is important, but the ability to persuade others to adopt new strategies is even more so. And the challenge commonly occurs when they meet people of different backgrounds. With our workplaces increasingly becoming diverse (with five generations in the workplace), storytelling will help you get buy-in quicker and with less heartache.

    • I'm having a very busy period and might miss some deadlines. Can I join the program?

    • Yes, you can. If you need a couple more days to complete the assignments, please let me know. The program will be available at least three months later. It will take you 1-2 hours a week to complete the coursework. I hope to see you in the course.

    • I see video tasks included. I'm not comfortable on screen. Is this suitable for me?

    • Helping you feel comfortable and safe is my priority. I can understand because I used to be very stiff and awkward on screen as well. Each cohort has a dedicated page so your videos will only be visible to those in your group. Your video, like how videos from others, are sources of encouragement to one another. Ground rules in the forum will be set so each participant's privacy is respected. The videos are also your opportunity to get constructive feedback about your story and delivery.

    • What are your guarantees?

    • Once you enrol in the course, my mission is to help you improve your storytelling skills and ability to communicate, persuade and influence. Based on the course design, most people will be able to see results rapidly. Some tasks can make you feel uncomfortable and that is understandable. I use to have IBS (irritable bowel syndrome) when I have to speak in front of people! Should you require additional support, I will personally work with you until you get a solid introduction that showcases your unique value.