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About Yeo Chuen Chuen
I'm a math teacher turned global executive coach, author, and speaker. What people thought was a "midlife crisis" that triggered me to leave my 14-year career behind was actually a rediscovery of my strengths, values and purpose in life.
It started when I realized I was the common denominator to the countless "people problems" at work and at home. This realisation drove me to make my first serious investment in myself, where I committed to a year-long personal development programme.
That investment paid off.

Not only did I discover that I had a talent for coaching (my first serious clients from the United Nations gave me a confidence boost), but I also found my purpose in life. Teaching was meaningful, but by moving myself to another place in the "human capital chain", I can make the most meaningful contribution in my life.
But knowing your purpose and acting on it are two different things because insights alone do not drive action.
fear of failure
I must overcome my fear of failure to fulfill my mission.
But the fear of being judged, and the full weight of social expectations, were crushing. I was very afraid of being seen as a "bad mum." This fear got me stuck for another six years until a medical emergency changed my mind.
Eventually, I stepped out, took a 50% pay cut in a corporate role, before finally landing where I am today.
This experience has taught me that the fear of failure can keep us small and stuck for life if we're not careful. And I am fully committed to helping leaders overcome this and drive meaningful change in their organizations. This purpose has remained unchanged since 2018 and I'm advancing this field with my doctoral research.

CNA Women, 2022
Read Chuen Chuen's Story on CNA Women
How the notion of possible death changed her mind about regrets and fulfilling your purpose in life.
accolades
about
Who is Yeo Chuen Chuen today?
Since I discovered my strengths, values, and purpose in 2012, I've worked with many outstanding leaders and their organizations as a coach and facilitator.
My books have won several awards, including Best Professional Title at the Singapore Book Awards 2024, and the Silver Medal for Company Culture at Axiom Business Book Awards 2024 for the Penguin Random House-published Leaders People Love.
My works:
- 8 Paradoxes of Leadership Agility (ACESENCE)
- Leaders People Love (Penguin Random House)
- Straits Times Op-ed Contributor

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